Since I'm taking the wild ride of re-branding my business in 2013 to Smudged Textiles Studio - a process that promises a certain degree of madness - I thought I'd take you all along with me. So I'm going to check in with a blog post about the process as I plug along with it.
There are a whole lot of steps involved in it, the first of which is a new website and blog. And I always have a weird sense of let down when someone puts up a post that says "I've got a new website! Go look!" Like it came out of thin air. I always want to know how in the world they got from point A to point B.
I admit, I've never had a site designed. Up until this point in my art career, a website was simply a place to park photos of my artwork. But I do a few more things now and its time to go pro.
But we're getting ahead of ourselves. The first question I needed to answer was this: Do I even need a website?
Its kind of an annoying question. Between websites, blogs, etsy shops, facebook pages and who knows what else, I sometimes feel like I need a plug installed in my head to power everything. The honest truth is that I've considered dumping my website many many times. In the end I always come back to the same conclusion:
A website is a professional snapshot of the things I do and the art I make.
I've gotten solo shows from galleries that have visited my site, sold work that didn't even have a price on it, and its nice to just give someone a link and not worry about whether or not they will have to weed through pictures of Dooley or a YouTube video I thought was funny. (Not that Dooley love isn't worth perusing.)
So the website stays. As well as the blog. I like both. The website is static and professional and I can be silly on the blog. They both have their own kind of pulse. I like to think of a website like the mellow guy sitting in bar having a drink and chilling while the blog is like a kid hopped up on pixie sticks and making her brother scream "Mom! She's staring at me!"
The trick then became how in the world would I create a new one so that I can make Smudged Textiles Studio a reality? Time is not exactly sitting around in unused stacks. The answer is simple: hire a web designer.
Major scary decision. But a relief once its made.
So that will be the next post in the website saga - how to choose a web designer. More soon...
In the meantime - tell me what you think: do you think you need both a website and a blog?