27 April 2011

the #1 reason why i love thermofax screens

It might seem obvious why I love thermofax screen printing: its quick and easy and I don't have to think too hard about making the screen, I get to spend my time making the art instead.

It might seem obvious why I sell thermofax screens: because I'm building a business.

But there's more to it then that. And its a somewhat selfish reason for why I have such an affection for these simple screens - they are very empowering.

Printing my own imagery allows me to take control of my art, I'm no longer dependent on what other people produce. I can make it fit the mood of the piece, I can have freedom. And by providing the service that allows other artists to get them, I'm passing that power on.

It makes me feel good.

I think that there are so many influences out there that its difficult to find our voices and hang on to it. Its a process, one that you have to do the work for. But it doesn't mean you have to re-invent the wheel. There's no reason you can't take the tools available to you and make some parts of the process easier, less stressful.

The simple truth of the matter is that I can't do every single thing.

So I choose to find the shortcuts where I can so I can make art instead. And that's the biggest idea driving me to promote thermofax screens. The idea that they alleviate the need for high expense and there are no chemicals involved and in the end, I'm left with something intensely personal that only I can make.

There's a great deal of satisfaction in that.

The shop has been in vacation mode for a few weeks. I've had several projects that needed my undivided attention and now that they are nearly done, the shop is going to re-open on this Friday (April 29). I've got some super exciting things to add - one of which is my DVD.

And the other? Well, you'll just have to wait and see. Let me just say that there is very limited availablity (only 12) and its super super cool - its hard to keep it a secret! So stay tuned - you won't want to miss out! :)

1 comment:

Deb H said...

I want to know what the other thing is!!! Can I wait until Friday? Will the suspense kill me?!?
Time will tell.